Former NFL player and entrepreneur, John Bronson started a caramel waffle cookie (stroopwafels) company with Femke Veelenturf. Femke is from The Netherlands where stroopwafels were invented over 200 years ago.
Femke gave John a cup of coffee with the famous Dutch cookie, a stroopwafel on top of the mug. John had never tasted such a delicious cookie before, and he was immediately hooked with the taste of the warm caramel surrounded by two crispy wafers.
Holland is the motherland of stroopwafels, these caramel waffle cookies are one of the best-selling products in the Netherlands and now available in the United States of America.