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Ethos Copywriting
PA, United States
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Our Story
"Content Marketing That Matters"
Great Brands Aren't Built on Ads, They're Built on Content
Ethos Copywriting was founded on the premise that great content could drive business growth, raise funding for nonprofits, and build a stronger sense of trust between consumers and brands. From blogs and eBooks to press releases and screenplays, we sought to build a company that united cutting-edge SEO & SEM technology with the time-tested power of the written word.
Word.
Content Marketing in Erie, PA
From the heart of downtown Erie, Pennsylvania, we’re working with clients all across the United States. Since Ethos’ inception in 2016, our team has been working tirelessly to maximize ROI for businesses, non-profits, and other organizations by adding results-driven content to their respective marketing strategies.
One Mission, Three Objectives
Ethos Copywriting strives to create incredible content for organizations, elevate the standard for branded journalism, and illuminate the power of the written word.
Write Your World
Ethos Copywriting doesn’t just produce search engine optimized, direct-response copy, we create a world with our words. We specialize in seamlessly blending the unique voice of our clients with exceptional branded content that captures their message and the essence of their organization.
Perhaps you want your copy to read so smoothly it feels like the words could melt in your mouth, or perhaps you need it so bold and visceral that every syllable lands heavy, like a hammer being swung from the bottom of the handle. Whatever the case may be, we’re here to tell your story.
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Frequently asked questions (FAQ)
Glossary
What is an Abandoned Cart?
When a user adds a product to the shopping cart of an eCommerce site but doesn’t proceed to checkout and complete the purchase. There are a variety of reasons why browsers may abandon their carts. Some shoppers use their cart as a kind of “wish list,” others may still be shopping around on other sites, and some may simply decide the product isn’t right for them.
For this reason, it’s often helpful to set up abandoned-cart emails and remarketing campaigns to remind users that they still have items in their cart or that they found products of interest on your site. These marketing initiatives are often the small nudge that consumers need to proceed to checkout.
If you have high cart-abandonment rates, there may be something wrong with your checkout page or process. As you optimize your site, you should see these rates improve.
What is A/B Testing?
A/B Testing, sometimes called “split-testing” or “bucket testing,” is a methodical, data-driven process of testing two variations (A and B) of a particular piece of marketing content. This content could be a landing page, an email newsletter, or a paid ad. Sometimes, the difference between versions A and B is as small as different colored buttons; other times it’s as significant as swapping out all of the copy.
Marketers test which version works better to drive audiences to take a particular action. In the context of content marketing, this action is referred to as a “conversion.” When a particular version shows better conversion rates, decision-makers will then know which version audiences should see.
What does Above the Fold Mean?
The portion of a webpage that is visible on the screen without scrolling and loads first. The term originates from the early days of publishing, where people would use the term “above the fold” to describe the content on the top half of the front page of a newspaper.
Because content in this section is the most visible on websites, copywriters, journalisms, and marketers, as well as anyone vying for a reader’s attention, will use attention-grabbing headlines and eye-catching visuals above the fold.
What is Ad Copy?
The written content in advertisements or marketing materials. Ad copy can be as simple as a slogan that appears in a commercial or the entirety of a branded blog post. Unlike the words of a novel or newspaper article, ad copy is designed to persuade a reader to take action.
In the digital age, marketers have veered away from the “hard sells” and opted for a more value-added approach, where brands earn a potential buyer's trust by providing them insightful and helpful information.
What is an Ad Extension?
Ad extensions are additional pieces of information about your business, website, products, or services that may appear with a paid ad. Typically, the term ad extension is used in the context of Google or Bing pay-per-click (PPC) ads.
From a phone number and address to product reviews and store ratings, there is a wide range of ad extensions to choose from. Ad extensions can improve the visibility of your ad, increase relevance, and click-through-rate, and thus, improve return on investment (ROI).
What is an Ad Network?
An ad network is a service that sells online ad space. From ads that appear in apps to those that pop up in the margins of websites and people's inboxes, there is a wide range of ad space that ad networks can offer.
Typically, ad networks use a bidding process as well as a cost per thousand impressions (CPM), cost per click (CPC), or cost per acquisition (CPA) to charge for their ad space.
What is AdSense?
Google Adsense is an advertising program that online publishers use to make money from the content they produce, such as YouTube videos and blogs. Advertisers who are part of an ad network, such as Google's Network, will run their ads during or around the publisher's content. The ads that appear could be text, images, videos, or interactive media.
