June 14, 2023
122 view(s)
Luxury brands used to avoid eCommerce marketplaces like the plague. Makers of $5,000 handbags didn’t want to appear in a shopping basket alongside paper towels and diapers. Marketplaces like Amazon struggled to attract high-end brands afraid of damaging their image or confusing customers. That is changing.
Read more and learn how to create your own Brand Identity Kit.
